Retention marketing for supplement, skincare and wellness brands
Continuo is a retention agency for health and wellness brands on Shopify and Klaviyo. We find where customers drop off after their first order, then fix the emails, SMS, offers and subscriptions that bring them back. Every customer you pay to acquire becomes worth more.
Free, 30 minutes, on your own numbers. You leave with three clear fixes, whether or not we work together.
Built for
SupplementsFunctional food and drinkSkincare and beauty from withinWellness consumablesShopifyKlaviyoRechargeSound familiar?
Customers buy once and we never hear from them again.
Most of the people you pay to acquire never make a second order. Every month you start from zero.
We keep pouring money into ads just to stand still.
When customers don't come back, growth only comes from spending more on ads, and ads keep getting more expensive.
Klaviyo says email is doing great. Profit says otherwise.
Attributed revenue looks healthy, but repeat rate and profit per customer haven't moved in months.
Every reorder seems to need a discount.
Customers have learned to wait for the next code, and your margin pays for it.
Subscribers skip, pause and cancel after a couple of boxes.
Often it isn't the product. It's too much product arriving too soon, and a save offer that doesn't fit the reason.
We have the flows. We just don't know if they're working.
Welcome, post-purchase, replenishment, win-back. All live, all set up once, none of them measured on profit.
None of this gets fixed by sending more emails. It gets fixed by sending the right message to the right customer at the right time, offering a discount only when it's needed, and judging everything on profit, not opens.
What you get
Retention is everything that happens after the first order. Done well, it's the cheapest growth your brand will ever buy.
We get more first-time buyers to their second, third and fourth order with emails and SMS that arrive when they're actually useful.
Every customer you pay to acquire ends up worth more. That makes your ad spend go further and lets you grow faster.
We keep the offers that pay for themselves and cut the ones you don't need, so more repeat orders come in at full price.
Delivery timing, skips and save offers that match how people actually use your product, so subscriptions last.
One simple monthly report on repeat rate, lifetime value and profit per customer. Not opens and clicks.
Strategy, copy, design and setup in Klaviyo. Your team doesn't need to build or write a thing.
Case studies
Seven example brands, seven common problems. Each one shows what was going wrong, what we changed, and what it was worth.
Nuvori · Gut health supplement
Sway · Period care
Juno Formulas · Beauty from within
Every brand in our case studies is fictional. The numbers are modeled from realistic ecommerce data to show exactly how we work. The playbook is the one we run for clients.
Before and after
You don't always need new flows. Often the fastest win is fixing the timing, the message or the offer in the ones you have.
Aqualith · Daily hydration
Neralune · Evening wellness
Aurelia Skin · Skin wellness
Email and SMS creative
We write and design every email and text. Each one has a single job: help the customer take their next step, whether that's starting the product, reordering on time or telling us why they stopped.
How it works
STEP 01
We look at your numbers together and find the first place customers drop off. You leave with three fixes, whether or not we work together.
FreeSTEP 02
We go through your Shopify and Klaviyo data and put a dollar value on every leak. You get a ranked plan of what to fix first and what it's worth.
About 2 weeksSTEP 03
We build the fixes in Klaviyo: segments, flows, copy and design. Then we keep testing and improving every month, and report on profit.
From 4 weeksServices and pricing
Find out exactly where repeat revenue is leaking, and what each fix is worth.
$1,500 Founding rate
You get a clear report and a walkthrough call. See a sample audit.
We build the fixes the audit proved are worth making.
Scoped from your audit Fixed quote, no surprises
You get a working retention system in Klaviyo and numbers you can trust. Under about 1,000 new customers a month, we focus the build on the highest-value fixes.
Keep growing repeat revenue and profit, month after month.
Monthly retainer Quoted once we know the work
You get a retention partner accountable for profit per customer. For brands with 1,000+ new customers a month.
Your Retention Diagnostic Audit will identify at least 3× your audit fee in annualized, evidence-supported contribution improvement opportunities, or we'll refund your audit fee in full.
Who we work with
If your customers should be buying again every few weeks and they aren't, the call is worth your time.
Free retention call
A free 30-minute working session on your numbers. No pitch deck. If there's nothing worth fixing, we'll tell you.
What happens on the call
Your numbersNew customers, how many come back, and where repeat revenue comes from today.
Live diagnosisWe walk through what happens after a first order and find where customers drop off.
Three clear fixesSpecific, ranked and yours to keep. Plus whether an audit makes sense for you.
Helpful to bring: your repeat purchase rate if you know it, your best-selling product, and access to your Klaviyo flows. None of it is required.
FAQ
We help you earn more from the customers you already have. That means getting more first-time buyers to order again, keeping subscribers longer, winning back customers who drifted away, and doing it without giving away your margin in discounts. In practice it's the emails, SMS, offers, subscription settings and reporting that happen after someone's first order.
Most email agencies are judged on how many emails they send and how much revenue Klaviyo says they made. We're judged on repeat purchase, customer lifetime value and profit per customer. Sometimes that means sending fewer emails, or fewer discounts. We still write, design and build everything in Klaviyo for you.
Health and wellness ecommerce brands whose products get used up: supplements, functional food and drink, skincare and beauty from within, and wellness consumables. You'll get the most from working with us at around 300+ new customers a month, or roughly $500K+ in yearly revenue, usually on Shopify and Klaviyo.
It's 30 minutes on your own numbers. We look at how many first-time buyers come back, how long it takes, and where repeat revenue comes from today. Then we point to the first place your customers drop off. You leave with three specific things to fix, whether or not you hire us.
The audit takes about two weeks and shows you what each fix is worth before you spend anything on building. Once fixes go live, early signs such as more reorders from new customers usually show within the first 30 to 60 days. Lifetime value and profit per customer take a full 90-day customer cycle to measure properly, and we'll show you both.
No, and we say so on every one. The brands in our case studies and creative library are fictional. Their numbers are modeled from realistic ecommerce data to show exactly how we diagnose problems and what we'd change. The playbook is real, and it's the same one we run for clients. Our first client results will be published here as they happen.
Yes. Strategy, copy, design, setup in Klaviyo, testing and reporting are all included in a build. Email and SMS creative is also included in our Growth management plan.
Mostly Shopify with Klaviyo for email and SMS. We also work with Postscript or Attentive for SMS, and Recharge or Skio for subscriptions.
Your Retention Diagnostic Audit will identify at least 3× your audit fee in annualized, evidence-supported contribution improvement opportunities, or we'll refund your audit fee in full.
Retention diagnosis · Article 1
Five very different reasons customers don't reorder, and how to find yours before you rewrite a single email.
Read the articleSample audit
A full sample audit for Sway, a fictional period care brand, written in plain English.
Read the sample audit